Learn How Trucking Companies Network to Build Load Volume and Consistency

Ken Judd

Last Modified : Dec 17, 2024

In principle, trucking is a simple business model – find loads, deliver loads, get paid, repeat. However, anyone who’s spent time in the industry knows that it’s far more complicated! Each stage of the business model presents unique challenges that must be managed skillfully to ensure success. Delivering loads safely and on time is critical, as is collecting customer payments in a timely fashion to support healthy cash flow. However, as important as these stages are, your business cannot exist without freight to haul.

Finding and tapping into a continuous freight supply is the first and often most difficult challenge for most new and growing trucking companies to overcome. So, how do successful start-ups and growing companies find dependable sources of cargo to haul? The answer is straightforward – truck networking.

Truck networking typically refers to the practice of connecting and coordinating various trucking companies, drivers, and logistics providers to optimize freight transportation and logistics operations. Truck networking puts you in touch with shippers, brokers, and other industry participants who have access to all the loads you’re looking for. This article looks at the nature of truck networking and how carriers can use this strategy to build load volume and consistency.

Truck networking 101

Truck networking can involve different roles in different situations. Drivers may network over coffee at a truck stop to keep up to date with friends and colleagues. Many operators network online in forums and platforms to socialize, exchange ideas, and keep an eye on truck driving jobs. While these activities can help keep you connected, they generally have little effect on helping to bump up your business volume. Trucking company owners need to be more strategic and use truck networking to accomplish a variety of essential tasks:

• Recruiting drivers
• Building carrier and broker alliances
• Learning from other industry leaders
• Finding new customers and load volumes

How, where, and when you need to network is generally dictated by what you want to accomplish. In the case of growing your business, truck networking needs to help you connect with shippers, brokers, and other carriers requiring services to move freight. Contacting, conversing, and building trust with this specific targeted audience is a learned skill truck company owners need to develop. It’s about picking up the phone and working your contacts. The phone remains the most important instrument for effective truck networking – enabling operators to reach contacts and develop essential relationships.

Effective truck networking

The best way to up your truck networking game is to develop a “networking mindset.” Ensure that everything you do is looked at through a networking lens. For example, using a quality load board to find freight is a good starting option for new trucking companies and growing fleets – but depending solely on spot freight is not the best strategy to achieve sustained growth.

Carriers should be looking at who they’ve been doing business with on those load boards and start thinking more like entrepreneurs about opportunities. Concentrate on delivering each load to the satisfaction of the customer. Then, pick up the phone and have a conversation with the shipper or broker that posted the freight to say, “Hey, I’m there again next week, or I can be there three times a week. Let’s work more together.”

Shippers and brokers are very open to this approach because they need proven reliability. Shippers and brokers are always prepared to replace an existing carrier if that carrier causes a service failure and loses the customer’s faith. Meanwhile, if you’ve proven reliable, have reached out to establish a relationship, and are on their list of service providers, future shipments may start flowing your way.

And don’t forget the power of cold calling. It is a scary truck networking tactic for many people but effective. Be brave, pick up the phone, and call every regional shipper and broker. Introduce yourself and let them know what your trucking company can do for them. Prepare yourself for a lot of rejection but keep plugging away – just a few interested connections from your truck networking efforts can open the door to the freight volumes you seek.

Don’t worry if it doesn’t feel natural at first – truck networking is a learned skill. Don’t be intrusive, but be aggressive and reach out to as many shippers and brokers as possible. Persistence will pay off as you determine what conversations produce the best results. In the meantime, here are a few tips to improve your tuck networking skills and get you off on the right foot:

• Always be polite, respectful, and confident.
• Be articulate and able to deliver your pitch quickly.
• Site examples of your work and provide case details
• Follow up with an email to establish a communication link and leave contact information.
• Provide a link to your company website or social media business page(s).
• Ask for an opportunity to haul more loads or be placed on a list of service providers.

Where to concentrate your truck networking efforts

Load boards are an excellent starting point when growing your network, but other truck networking opportunities must be explored. Social media platforms like LinkedIn and Facebook can play a significant role in helping you connect with industry players and find new customers. To do this effectively, you’ll need to ensure your profile is current and then continue with regular social posts that drive “shares, likes, and comments” to enhance your online visibility.

As important as social media is today, remember that the more traditional forms of truck networking are still highly effective. Industry events like conventions and truck shows are great environments to stay in touch with industry developments and connect with industry leaders, professionals, and new customers. Attend, participate and engage with people around you. It’s a perfect forum for building new relationships.

Another great option is to join the Chamber of Commerce and other local business groups. Also, consider joining trade associations and attending their events. These in-person gatherings are where you will have an opportunity to make direct connections with potential customers.

When to conduct truck networking efforts

It’s a simple one-word answer – ALWAYS!

Truck networking has always been and always will be a significant part of growing a trucking company. In the good old days, truck networking was conducted in person, via CB radio, and telephone. Today it’s much the same, but with significantly more emphasis on leveraging technological platforms such as social media and load boards. No matter your channels or methods, keep networking to build stronger and broader associations to help grow your trucking company.

Conclusion

To grow a trucking company, you need dependable sources of freight volume. The ideal goal is to dominate a lane and become known as the preferred carrier to ensure reliable service at reasonable rates. Achieving this goal takes dedication to high standards in customer service and continual efforts to build, grow, and maintain a strong network of shippers and brokers.

You reap the rewards of higher paying and better loads when your truck networking efforts produce potential customers with whom you then develop relationships to keep them returning. Following this strategy, makes you less dependent on the unpredictable spot market and more resilient with load consistency from satisfied freight originators.

The importance of truck networking and building relationships can’t be overemphasized. Whether it’s with the people you’ve already hauled for, manufacturing facilities located in your region, or contacts you met at events – reach out, get on their radar, and become top of mind for their next shipment!

Your efforts shouldn’t be focused on chasing one load at a time but on building a network of customers with volumes of freight. It is the best way to ensure steady future business and minimize the turbulent effects of spot market instability.

With steady freight comes the next big challenge for trucking companies – maintaining steady cash flow to support operations. The solution to this challenge is easy. Reach out to an industry-leading factoring company to discover how easy it is to qualify, onboard, and start receiving immediate customer payments via the accelerated cash flow benefits of freight factoring.

Contact us to learn more about freight procurement and freight factoring to keep your trucks hauling and your cash flowing.

Key Takeaways

• Finding and tapping into a continuous freight supply is the first and often most difficult challenge for most new and growing trucking companies to overcome.
• Truck networking typically refers to the practice of connecting and coordinating various trucking companies, drivers, and logistics providers to optimize freight transportation and logistics operations.
• Truck networking is a proven strategy to build load volume and consistency. It is the best way to ensure steady future business and minimize the turbulent effects of spot market instability.

Ken Judd

Ken is the Chief Executive Officer of eCapital Freight Factoring. In this capacity, he leads the transformation of eCapital’s overall corporate strategies into operating goals and strategies for the organization’s freight factoring interests across North America. He has exceptional experience within the transportation industry and leverages this knowledge to guide working capital solutions that align with the unique demands of the transportation sector.

Ken has over 40 years of hands-on experience, both on the fleet operations side as well as leadership on the service side. Ken led the evolution of the division into a top freight factoring provider in the transportation sector, and over a short period of time, transformed the organization into a well-positioned fighter brand in the $900 billion US market.