How Can Asset-Based Lending Help Small Natural Products Brands?

How Asset-Based Lending Helps Natural Products Brands?
Bruce Sayer Last Modified : Dec 17, 2024

If you are a business owner who is looking to fund a new growth initiative, you’ve likely gone through the many options to raise working capital. There are the more typical methods such as traditional small business loans from banks, money from angel investors, and equity financing. And then there are the not-so-typical methods such as asset-based lending (ABL)– which we are here to explain.

What is asset-based lending?

In a nutshell, asset-based lending is a form of debt financing. (We know “debt” can sound like a scary word but keep reading.) It allows you to secure a loan based on the market value of your business assets. We’ll go into this in further detail below, but you should know upfront why this is an ideal type of loan: With asset-based lending, you can borrow up to 90% of accounts receivable, 60% of inventory, and 40% of intellectual property. You are also borrowing in the form of a credit line, which is even more ideal, because you can use those funds whenever you need money. Nothing more. Since your assets are your collateral, there is maximum liquidity and few covenants for you to fear of possibly breaking. All in all, this is an extremely flexible solution that bridges the buy-and-sell in your business so you can accelerate your sales cycle. As your assets grow, your line can also grow.

Now, let’s dive a little deeper:

Your tangible assets are your MVP

Unlike traditional loans, which examine your financial history and credit, an asset-based loan is secured by leveraging the cost of your tangible assets; anything from accounts receivable to inventory to machines and equipment, and even your trademark.
The cost of your inventory assets determines your borrowing base and also acts as collateral in the event you have to default on your loan. This offers security to the lender, which in turn leads to an easier time securing the loan that you’re seeking.

You have the flexibility to change your growth plans

Asset-based lending (ABL) is super-flexible. It’s not a “one-size-fits-all” solution that you would get with traditional financial loans. Your asset-based loan can be custom-designed to meet the individual needs of your business. What if, for example, your growth plan changes halfway through using your credit line? That’s O.K. As long as you communicate with your lender, and your plan involves a smart direction for business growth, you can grow your credit line and get the support you need. You are not locked into any “one growth” initiative. Asset-based lenders are flexible and here to support your growth, whatever it may be.

Your company is yours – and yours only

This is perhaps the largest benefit of asset-based loans. As opposed to equity financing, you don’t give away a stake in your business and in turn get to keep all the profits and make all the decisions. This benefit speaks for itself. Very simply, with asset-based lending, your business is your own.

Maximum liquidity is always available

A huge perk to asset-based lending – especially in today’s economy – is having the availability to liquidize your assets. Why is this so important in times like these? If you need to convert your assets into cash, you can do so at any time. This isn’t something you can get with traditional loans, which are based on traditional financial metrics. If you’re experiencing high growth due to expansion, an asset-based loan is perfect for your situation.

No commitment issues here

With financial contracts, there is the lingering fear that you could violate the deal and not meet the terms due to uncertain visibility into the future. As stated, not knowing what next week might bring is a scary situation to get locked into during these economic times. As asset-based loans have few covenants, there is little fear of breaching a contract. Since assets can be used as collateral, there is more room to grow.

With so many unique benefits, asset-based lending could be exactly what you need to achieve the growth you want. If you are seeking to gain more working capital for a new venture in your business, reach out to your lender to find out how asset-based lending can help you.

Learn more about how eCapital Asset-Based Lending solutions can help your wellness brand achieve the growth you desire.

ABOUT eCapital

At eCapital, we accelerate business growth by delivering fast, flexible access to capital through cutting-edge technology and deep industry insight.

Across North America and the U.K., we’ve redefined how small and medium-sized businesses access funding—eliminating friction, speeding approvals, and empowering clients with access to the capital they need to move forward. With the capacity to fund facilities from $5 million to $250 million, we support a wide range of business needs at every stage.

With a powerful blend of innovation, scalability, and personalized service, we’re not just a funding provider, we’re a strategic partner built for what’s next.

About the writer
Bruce Sayer Headshot
Bruce Sayer

Bruce is a seasoned content creator with more than 40 years of experience across a wide range of industries. His career has spanned multiple sectors, from aerospace and transportation to new home construction and industrial products. He has held contract, staff, and managerial roles, supporting the growth of organizations ranging from owner-operator businesses to mid-market corporations.

Through this firsthand exposure, Bruce has developed a deep, practical understanding of the operational challenges, organizational structures, and financial approaches that can either hinder or accelerate business growth.

Since 2013, Bruce has been a dedicated member of the eCapital team, publishing informative, insight-driven articles designed to introduce and guide business leaders through effective financing options. During this time, his work has influenced countless CEOs and senior executives to evaluate, and often implement, specialized funding strategies that support stable, flexible financial structures.

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