https://www.youtube.com/watch?v=mT43r41dMB0
Franchise management SaaS platform integration
with embedded financing
CLIENT OVERVIEW
Recognizing the need for multi-unit franchise owners and regional operators to access working capital, this leading franchise management SaaS company sought to provide an integrated financing solution. The objective was to empower franchisees with fast, convenient access to working capital, to support new location launches, equipment upgrades, marketing campaigns, and day-to-day operations. A significant requirement of the online dashboard was to streamline funding and help franchisees with better credit, net-terms and working capital management without requiring the company to create or operate its own lending division.
THE CHALLENGE
While the platform’s user base was expanding, a notable function was missing from the software. Many franchisees struggle to obtain financing through traditional banking channels. Opening a new location, refreshing equipment, or ramping up seasonal promotions often required upfront capital, but lengthy loan applications, slow approval cycles, and rigid credit requirements made access to traditional financing difficult. The franchise management platform needed a way to offer embedded financing that would align with franchisees’ real-time performance data and integrate seamlessly into their operational workflow.
THE SOLUTION
The platform partnered with eCapital to embed tailored lending solutions directly into the franchise dashboard. Through a secure API integration, franchisees could now receive working capital offers based on real-time metrics such as revenue, location performance, and historical sales—without ever leaving the platform. The integration enabled franchisees to apply for and receive funds within days, allowing them to move quickly on business opportunities like expansion, equipment replacement, or localized marketing efforts.
EXPECTED RESULTS
By integrating eCapital’s financing into the platform, franchisees would gain fast, data-driven access to capital, helping to accelerate growth initiatives and reduce operational friction. The platform would likely experience improved user satisfaction and increased stickiness as the addition of this high-value service would help deepen relationships with its franchisee base. This embedded lending solution would ultimately position the platform as not just an operational tool—but a trusted financial source in the success of every franchise location.
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