Funding growth and preparing for peak season
How Liquid Inventory helped MilkToast Brands access capital tied to inventory
MilkToast Brands is a growing Amazon-first business that needed additional working capital to support inventory purchases, launch new products, and prepare for seasonal demand. As the business grew, the company needed a financing solution that better aligned with the realities of managing inventory and cash flow.
THE CHALLENGE
MilkToast Brands faced a common challenge among Amazon sellers: funding inventory months before revenue returned to the business. Alice Trollan, Founder of MilkToast Brands had used other financing options in the past, but many repayment structures didn’t align with the realities of an inventory-driven business.
Liquid Inventory has helped me support that growth, continue launching new products, and prepare for the fourth quarter without trying to fund everything through credit cards and expensive lenders.”
THE SOLUTION
eCapital’s Liquid Inventory solution provided MilkToast Brands with a revolving line of credit built specifically for Amazon sellers. Unlike traditional lending with fixed repayment schedules, Liquid Inventory provides access to working capital that can be used to fund inventory purchases, and support growth initiatives as needed.
Alice explained, “Liquid Inventory stood out because it was structured around Amazon receivables and inventory. I can draw funds based on what the business actually needs.”
THE RESULTS
With access to a flexible source of working capital, MilkToast Brands can invest more confidently in inventory, support new product launches, and prepare for seasonal demand without disrupting cash flow.
“The biggest day-to-day difference is that I’m dealing with significantly less cash-flow panic. I know capital is available when the business needs it, and because Amazon proceeds pay down the line directly, the process fits naturally into the way the company already operates.”
Learn more about Liquid Inventory, the solution that helped MilkToast Brands fund growth and prepare for peak season
Liquid Inventory
Flexible financing solutions to help businesses improve cash flow, and unlock capital for growth.
