Tailored factoring solution
How eCapital helped Bug Bite Things with their growth strategy.
Three years ago, Kelley Higney and her mother, Ellen McAlister, made a memorable appearanace on Shark Tank, pitching their innovative product, Bug Bite Thing. The Sharks were impressed, and Lori Greiner’s coveted “Golden Ticket” sealed the deal. With new funding in hand, the duo was ready to scale their business.
Bug Bite Thing—a simple, a chemical-free suction tool that removes insect venom and saliva—quickly became a customer favorite, easing the discomfort of bites and stings for thousands.
THE CHALLENGE
As demand exploded, especially during the early COVID-19 lockdowns, Bug Bite Thing faced serious cash flow constraints. Website sales soared, but supply chain disruptions and seasonal demand made inventory planning difficult.
The company needed capital to order and package large volumes of product months in advance. Partnering with national retailers like Rite Aid and The Home Depot added further pressure with long payment terms—creating a working capital gap of up to 180 days.
LSQ (eCapital) helped us when we needed it most. We’ve outgrown two warehouses, launched new products, and continue to grow. LSQ is still part of that journey.”
ELLEN MCALISTER
President
THE SOLUTION
Bug Bite Thing secured a line of credit through their bank but quickly outpaced it. Their banker introduced them to eCapital, a move that proved critical. Through eCapital’s FastTrack®, the company gained fast, flexible access to funding against accounts receivable. This allowed them to bridge cash flow gaps, maintain inventory, and meet retailer timelines—all while scaling operations.
THE STORY
With eCapital’s support, Bug Bite Thing has grown from a small family business to a nationally recognized brand with over 30 employees and global distribution in 34 countries. It’s Amazon’s top-selling insect bite relief product, and regularly featured on major media like Good Morning America.
“As far as the whole platform goes, it’s pretty user-friendly,” Ellen said. “It’s easy to see and reconcile everything.”
Explore the solutions that supported the growth strategy for Bug Bite Things
ACCOUNTS RECEIVABLE FINANCING
Flexible financing solutions to help businesses improve cash flow, and unlock capital for growth.
