Turn your Amazon inventory into working capital

Jungle Scout has partnered with eCapital to help Amazon sellers access a revolving line of credit backed by inventory.

Draw as you purchase, repay as you sell, and access additional availability as your inventory grows.

The revolving credit line Amazon sellers and eCommerce brands need to scale

Liquid Inventory is a revolving line of credit backed by your inventory, offering a scalable, lower-cost source of working capital compared to short-term funding solutions. As your inventory grows, available credit can grow with it, providing the flexibility to support expansion without changing financing partners.

Fund new purchase orders, prepare for seasonal demand, launch new products, or expand into new categories, all with a single source of capital designed for long-term growth.

Draw capital anytime and pay interest only on what you use, giving you flexible funding as demand changes.

Access up to $50M in inventory funding to reorder faster, avoid stockouts, and keep sales moving.

LOWER YOUR FINANCING COSTS BY UP TO

95%*

Use inventory as collateral to reduce financing costs and protect your margins.

Grow from your next purchase order to national expansion without switching lenders.

Why Amazon sellers choose Liquid Inventory

True revolving credit line

Draw as needed with flexible credit up to $50MM.

Fast seasonal support

Cover spikes in demand, including Prime and holiday surges, without delays.

Self serve portal

Access and manage funding anytime—any device—with real-time visibility.

Inventory across channels

Manage stock across Amazon, Shopify, and other platforms with unified visibility.

Scale without switching lenders

Access larger credit lines as your business grows.

Durable goods focus

Funding built for repeat demand products.

HOW IT WORKS

Access capital in three simple steps

1

Connect

Securely connect your Amazon Seller Central account.
2

Establish your line

Eligible inventory helps determine your available borrowing capacity.
3

Draw, repay and reuse

Draw capital when needed, repay as inventory sells, and continue using the line as availability replenishes.

The biggest day-to-day difference is that I’m dealing with significantly less cash-flow panic. I know capital is available when the business needs it”

– Alice Trollan, Founder, MilkToast Brands

READ THE FULL STORY
Liquid inventory case study for MilkToast Brands.

“We doubled sales and anticipate 100% revenue growth”

– Luke Sutherland, CEO, Product Movement Technologies

READ THE FULL STORY

A complete financing solution built for established Amazon sellers

Liquid Inventory is typically a fit for businesses that generate $1M+ in annual revenue. It handles complex inventory, supports multi-channel sales, and provides flexible funding that moves with your business.

The scale behind Liquid Inventory

Liquid Inventory is backed by one of North America’s leading specialty finance companies, providing the experience, capital, and support businesses need to grow.

$114B

FUNDED TO BUSINESSES

20+

YEARS SUPPORTING BUSINESS GROWTH

44K+

CLIENTS FINANCED

14MM+

TRANSACTIONS PROCESSED ANNUALLY THROUGH OUR PLATFORM

TALK TO AN EXPERT

See if Liquid Inventory is right for your Amazon business.

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Frequently asked questions
about Liquid Inventory

What is Liquid Inventory financing for Amazon sellers?

Liquid Inventory is a revolving inventory financing solution designed specifically for Amazon sellers and eCommerce businesses. The solution provides inventory-backed working capital that sellers can draw as needed to purchase inventory, fund operations, and support growth. Unlike traditional business loans, sellers only pay for the capital they use, helping improve cash flow flexibility throughout the inventory cycle.

How does Amazon inventory financing work?

Amazon inventory financing works by using eligible inventory as collateral for a revolving line of credit. Sellers can access funding to purchase inventory, cover supplier payments, manage shipping costs, and support fulfillment operations before Amazon payouts are received. As products sell and revenue is collected, the balance is repaid and available credit replenishes for future inventory purchases.

What is the difference between Liquid Inventory and a traditional business loan?

Traditional business loans typically provide a fixed lump sum with rigid repayment schedules. Liquid Inventory is a revolving inventory-backed line of credit that adjusts alongside inventory and sales activity. This gives Amazon sellers ongoing access to working capital that scales with business growth, seasonal demand, and inventory turnover.

Can I use the inventory in my own warehouse to get financing? What if not all my inventory is in FBA?

Yes, eCapital can provide flexible financing for inventory in FBA, your own warehouse, or a combination of both. With solutions ranging from Liquid Inventory to Asset-Based Lending (ABL), we can value inventory across multiple locations and tailor funding solutions that work for your business.

Why do Amazon sellers use inventory financing?

Amazon sellers use inventory financing to bridge the timing gap between purchasing inventory and collecting revenue from Amazon payouts. Inventory financing helps sellers avoid stockouts, manage rapid growth, increase order volumes, prepare for Prime Day and Q4 demand, and maintain healthier cash flow without relying on expensive short-term financing options.

What types of businesses qualify for Liquid Inventory?

Liquid Inventory is designed for established Amazon sellers, marketplace sellers, and eCommerce businesses generating approximately $2 million or more in annual revenue. Businesses with strong inventory turnover, consistent sales history, and growing inventory requirements are often ideal candidates for inventory financing solutions.

Can Liquid Inventory help Amazon sellers prepare for Prime Day and Q4?

Yes. Many Amazon sellers use inventory financing to prepare for Prime Day, Black Friday, Cyber Monday, and Q4 holiday demand. These peak sales periods often require businesses to finance inventory months before revenue is collected. Liquid Inventory provides flexible working capital that supports overlapping inventory cycles, supplier payments, and increased procurement activity during seasonal demand spikes.

What expenses can inventory financing help cover?

Inventory financing can help Amazon sellers cover a wide range of operational expenses throughout the inventory cycle, including:

  • Inventory procurement
  • Supplier deposits and payments
  • Manufacturing costs
  • International shipping and freight
  • Customs and duties
  • Amazon FBA fees
  • Warehouse and storage costs
  • Advertising and promotional expenses

This helps sellers maintain inventory continuity while preserving operational cash flow.

How is Liquid Inventory different from a merchant cash advance (MCA)?

Merchant cash advances often involve high financing costs and fixed repayment structures tied directly to daily sales. Liquid Inventory is an inventory-backed revolving credit facility designed specifically for inventory management and long-term business growth. Sellers draw only the amount needed and pay interest only on utilized funds, helping improve cash flow efficiency and reduce financing pressure.

How quickly can Amazon sellers get approved for inventory financing?

The Liquid Inventory onboarding process is designed to move quickly for qualified Amazon sellers and eCommerce businesses. Many businesses can receive preliminary approvals within a few days after submitting financial and inventory information. Funding timelines vary based on business complexity, inventory structure, and underwriting requirements.

How can Liquid Inventory save up to 95% on financing costs?*

Up to 95% lower financing costs is based on a comparison of estimated effective annual percentage rates (APR) between inventory financing facilities and merchant cash advances (MCAs). Inventory financing (Liquid Inventory) is typically structured as a revolving credit facility or term-based inventory loan with indicative pricing generally ranging from approximately 6%–20% APR, depending on credit profile, collateral quality, structure, and market conditions.

MCAs are commonly priced using a fixed factor rate (often approximately 1.1–1.5), which can translate into an effective APR ranging from approximately 25% to 350% or more, depending on the repayment speed and revenue remittance structure.

The “up to 95%” savings figure reflects illustrative comparisons where lower-end inventory financing pricing (e.g., ~6% APR) is compared against higher effective APR outcomes commonly associated with MCA structures. Actual cost savings will vary based on the specific MCA factor rate, repayment timeline, inventory financing terms, advance rate, facility size, and borrower qualifications.

Examples provided are for illustrative purposes only and do not constitute a financing offer or guarantee of rates or savings. Effective APR calculations for MCAs are estimates and may vary depending on sales velocity and repayment structure. All financing products are subject to underwriting, eligibility requirements, and final documentation.

Ask an Expert

We’ve got a team of financing experts available to answer any questions you may have about Liquid Inventory.
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Looking to learn more about Liquid Inventory?

Read our article Re-imagined Inventory Financing Built for Marketplace Sellers