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Naturally Gerber Finance to fund high-growth natural products companies

By 09.15.20February 23rd, 2024No Comments
Naturally Gerber Finance to fund high-growth natural products companies
Last Modified : Feb 23, 2024

SAN FRANCISCO, September 15, 2020 – Gerber Finance, a leading finance partner for companies experiencing accelerated growth, today officially launched Naturally Gerber Finance, the company’s newly formed division focused on the natural products market. The division works with companies within the natural products space, from clean label, organic and non-GMO products, to sustainable design and packaging.

Helming the division is Andrew Hollingsworth, former Gerber client and CFO at Numi Organic Tea, hired earlier this year. Hollingsworth helped establish the company’s west coast headquarters.

“Having worked with Andrew first as a client, and experiencing first hand his deep breadth of knowledge in both finance and natural products, made him an ideal leader for this new arm of our business,” said Jennifer Palmer, CEO of Gerber Finance. “He brings an understanding of our clients that only someone who has literally walked in their shoes can bring.”

Gerber appeals to the market due to the flexibility that asset-based lending allows, with retention of ownership, the flexibility for seasonal businesses, and its hands-on partner approach for improving processes and procedures. Gerber has worked with more than two dozen clients in the space, including:

  • Food and beverage: 18 Rabbits, Nona Lim, Designer Protein, Farmhouse Culture, JSO Associates, M2 Ingredients, Madelaine Chocolate Novelties, Mikey’s, Numi Organic Tea
  • Equipment and Appliances: Habco, M Powered
  • Health and beauty: Coola, Pure Sun Defense, Zero Odor
  • Wine and Spirits: Oriel Wines, Swish Beverages
  • Packaging: Stasher Bags
  • Service: Choice Logistics

“We started working with Gerber Finance due to a referral from a private equity firm we work with, based on their flexibility and the level of partnership they provide,” said Scott Lerner, CEO of Farmhouse. “We were immediately impressed with their depth of industry knowledge and insights into the opportunities and challenges that face our fast-growing industry. We were even more impressed, after just a short period of time, that they have become a true partner vested in our growth, versus a company just supplying financial resources.”

“Working within the natural products industry as a CFO, I quickly learned that an entrepreneurial company with collateral could monetize to help grow to the next level more easily with asset-based lending,” said Hollingsworth. “The flexibility that Gerber provides, understanding that seasonality is a natural part of the market, along with the personal, hands-on consultative approach, won me over. And I am now able to help other companies benefit from the Gerber financial offering.”

About Gerber Finance

Gerber Finance is the leading financing partner for companies experiencing accelerated growth. Its asset-based lending (ABL) structure allows companies to retain equity while driving sustainable profit. The company’s flexibility, care, and tailored structures make them an ideal partner for companies with seasonality in their business. Gerber Finance is an eCapital Corp., company. For more information, please visit:

ABOUT eCapital

Since 2006, eCapital has been on a mission to change the way small to medium sized businesses access the funding they need to reach their goals. We know that to survive and thrive, businesses need financial flexibility to quickly respond to challenges and take advantage of opportunities, all in real time. Companies today need innovation guided by experience to unlock the potential of their assets to give better, faster access to the capital they require.

We’ve answered the call and have built a team of over 600 experts in asset evaluation, batch processing, customer support and fintech solutions. Together, we have created a funding model that features rapid approvals and processing, 24/7 access to funds and the freedom to use the money wherever and whenever it’s needed. This is the future of business funding, and it’s available today, at eCapital.

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eCapital Corp. is committed to supporting small and middle-market companies in the United States, Canada, and the UK by accelerating their access to capital through financial solutions like invoice factoring, factoring lines of credit, asset-based lending and equipment refinancing. Headquartered in Miami, Florida, eCapital is an innovative leader in providing flexible, customized cash flow to businesses. For more information about eCapital, visit