Do you have plans to start your own trucking company? Joining the community of approximately 350,000 owner-operators who have already begun the journey is an exciting and rewarding adventure.
The first step you must take as an aspiring owner operator or fleet enterprise owner is to choose an awesome trucking company name. You want to make sure your name is memorable, doesn’t already belong to another trucking company (especially one local to your market), and that it represents your business well.
This article will guide you through three steps for developing an awesome company name for your trucking business.
Why is a Company Name Important in Trucking?
Your name is often the first element of your trucking company that customers will see. To resonate with your target audience, the name must be memorable, authentic, distinctive, and defensible. Throughout your company’s evolution, it should remain relevant, represent trusted service, and stick in your customers’ and vendors’ minds.
A strong company name is a critical first step in establishing a solid brand reputation in trucking. Take your time, get creative, research, and have fun developing your trucking company’s brand name.
Three Steps to Developing an Awesome Trucking Company Name
The easiest way to deal with a challenging task is to take action by breaking it down into small steps. There are three steps to developing a company name:
Step 1 – Brainstorm
Step 2 – Review and eliminate
Step 3 – Do the research
Step 1 – Brainstorm
Getting your head wrapped around naming your company can be daunting. You may feel pressured to develop a great idea right from the start. This feeling is unnecessary. In fact, it’s quite the opposite. It’s time to brainstorm – brainstorming is fun!
Get creative and don’t feel tied down, whether it’s a good idea or a bad one. Any idea is good enough to write down. Initially, what may seem like a bad idea could evolve into a great name with a few adjustments. Get writing and write a lot!
Write down ideas – lots of different ideas. Write down as many as you can. If you’re having trouble getting started, use a name generator.
Lacking creativity? Try an online name generator.
An online name generator is an AI-powered tool that combines machine learning, keywords, and other naming techniques to help you discover unique names for your brand. Following is a list of commonly used name generators:
- Namelix.com – an AI-powered generator that’ll even create a logo for you.
- Naminum.com – Allows you to generate names based on a theme.
- Shopify Business Name Generator – Generates business name ideas and checks domain availability simultaneously.
- VisualThesaurus.com – Gives you a visual word cloud around your chosen keyword
- Namebounce.com – Find unique and memorable business name ideas in seconds
At the end of this article is a long list of trucking company name ideas. Read through the list; it will help jump-start your creative thoughts.
Once you have created your own long list of ideas, it’s time to move on to the next step.
Step 2 – Review and Eliminate
In this step, we take a more discerning look at your long list of ideas and weed it down to a select few names. Creating a shortlist of three to seven names is best before moving on to Step 3. There are five tactics to perform during this step:
- Eliminate names that could limit business growth
- Avoid the urge to be funny
- Read the names out loud
- Avoid long or hard-to-spell names
- Get feedback
Eliminate names that could limit business growth
When choosing your trucking company name, try to think about where your business could potentially grow. If you choose a name like Fort Worth Delivery Services but later would like to expand your business into Houston, your business name will be confusing to customers and vendors. The same can be said for types of cargo. Suppose you choose a name like Tim’s Timber Transportation Co., but decide you’d like to expand into heavy machinery cargo. In that case, you’ll again be confusing your market. Your company name will not represent the services you offer, potentially resulting in a loss of business. From your long list of ideas, eliminate names that could limit business growth.
Avoid the urge to be funny
Take off outlandish names from the list. Obviously, you don’t want to have a boring name for your business, but you also don’t want to choose something too silly or ridiculous. You want your customers and vendors to take you seriously, which would be very hard to do with trucking company names like Beep Beep Express, Git r Dun Logistics, or Haulin’ Assets Trucking.
Read the names out loud
Sometimes a name might look great on paper, but once you say it out loud, it may sound a little funny, have a negative connotation, or is tough to pronounce. And if it’s said out loud, make sure people aren’t confused about how it’s spelled (i.e., avoid words like ways [weighs], route [root], or won [one]). Take these names off the list.
Avoid long or hard-to-spell names
Keep it simple. Customers and vendors will need to record your name on documents, invoices, etc. Test your names by having family & friends spell them out to ensure they are easy to document. Take off names that are tough to spell, difficult to pronounce, or hard to remember. Make sure it’s easy to spell; you don’t want to spend your entire trucking career correcting misspellings or mispronunciations of your business name.
From the list of ideas that remain, shortlist it down to three to seven names that you really like. Again, run them by family and friends to get their feedback. Plus, share these names with potential customers and industry vendors if you have the opportunity. This will give you a chance to gauge the response from your target market audience and help you introduce your new company to them.
Now you’re ready to move on to Step 3.
Step 3 – Do the research
Once you have narrowed the search of names that you like down to a few, it’s time to do a deep dive into research. There are five methods of analysis to conduct.
Conduct a thorough internet search of names that match
Ensure you have enough names on your shortlist, as you’re almost guaranteed to find several of your chosen names already in use. It’s not a showstopper if your chosen name(s) are already being used. However, suppose the company name you prefer is already in use by someone in the trucking industry or has an existing trademark. In that case, you may need to consult a lawyer before registering it as your official company name.
Conduct a trademark search and avoid trademarked names
Search USPTO.gov to see whether the names are trademarked, or service marked.
Check to see the availability of the .com domain
Suppose you plan on eventually turning your one-person owner operator business into a thriving fleet enterprise. In that case, you’ll want to ensure your chosen name will easily translate to a .com domain name that isn’t already taken.
Conduct a Secretary of State search
As you’ll likely want to structure your business as an LLC or corporation, you should search the Secretary of State’s records to ensure the names on your shortlist won’t be confused with another business name. If your chosen name is too similar to an existing registered business name, the Secretary of State may not allow you to register it. Your corporate lawyer can help you conduct this kind of search.
Avoid damaging names (in all applicable languages)
Make sure your chosen company name has no negative connotations (i.e., Drift Trucking, Reckless Freight, 2 Fast 2 Furious Hauling, Adios Freight). Do a quick Google translate in applicable languages to avoid translation blunders. An example of a related mistake was when GM named its new car model the “Nova” without realizing the word meant “doesn’t go” in Spanish.
Complete the process
After completing these three steps, there are just two more things to do – select your name and register it with the Secretary of State.
For those still stuck on the brainstorming exercise in Step 1, use the following list to help jump-start your creative ideas.
The Ultimate List of Trucking Company Name Ideas for Inspiration
Following is a long list of potential trucking company names to give you inspiration and help you get started.
- Big League Trucking
- Unstoppable Freight Co.
- Agile Hauling Co.
- Interstate Hauling Ltd.
- First Place Trucking
- Ontoly Transport Co.
- Pivotal Freight
- Upshift Transportation
- Inertia Trucking
- Unbound Delivery Services
- Kynex Hauling Company
- Exubero Transport
- Drivenetic Transportation
- Adevate Express Ltd.
- Mojo & Sons Transportation
- Enterprise Express Ltd.
- Sudden Freight
- Ironclad Trucking
- Nighthawk Freight
- Black Panther Hauling
- Brilliant Drivers Ltd.
- Tiger’s Teeth Freight
- Warrior Hauling
- Brockton Steel Express
- Elegant Force Freight
- Xtreme Freight
- Striker Hauling
- Alliance Transportation
- Viper Hauling
- Neighborhood Trucking Services
- Road Warriors Transport
- Great American Transportation
- Gold Medal Freight
- Road Rider Trucking Co.
- Golden Eagle Shipping
- Jaguar Freight
- Black Bear Express
- Full Speed Freight
- Momentum Transport
- Hustle Hauling
- AAA Transportation
- Five Star Freight
- Midland Express Transport
- Lunar Freight
- Future Transportation
- Bulldog Express Ltd.
- Mighty Timber Transport
- Evolv Trucking
- Powerhouse Hauling
- Viewpoint Trucking
- Quest Trucking
- Full Throttle Trucking
- Big Rig Alliance Co.
- Elite Transportation
- Ultimate Express Transportation
- Bolt Hauling
- Dash Freight Ltd.
- Excel Transportation
- Liberty Hauling
- Knight Transportation
- Lightning Transport
- Vexion Elite Hauling
- Elite Eighteen Transportation
- Central City Trucking
- Day & Night Hauling
- Fortress Transportation
- Velocity Freight Co.
- Ultra Transport
- Top Knotch Trucking
- United Transport
- Exhale Hauling Co.
- Constant Contact Freight
- ASAP Transport
- Total Trucking
- Flawless Freight
- Supreme Transportation
- First-choice Freight
- Backbone Trucking
- Precision Truck Lines
- Aurora Transportation
- Midnight Hauling
- Crimson Trucking
- Dream Freight
- Project Freight Co.
- Land Express Transport
- Freight Hero Hauling
- A+ Trucking
- On the Road Again Freight
- Invictive Transportation
- AvantGarde Hauling
- Reppin’ Transport
- Valor Hauling Ltd.
- Resolute Transportation
- Vistal Freight
- Invictive Transportation
- Tuff Transportation
- Fusian Freight Company
- Adeptus Transport
- Axim Freight
- Fierce Transport Co.
- Toroda Transportation Systems
- Alasto Hauling
- Axio Freight Co.
- Boosted Hauling Co.
- Ionic Transportation
- Evergreen Express Ltd.
In Step 1, make sure you start big and end strong. Develop a long list, play with the ideas, and possibly combine names to come up with even more ideas. Then narrow your choices to three to seven strong names in Step 2 before conducting thorough research in Step 3.
Following this process will help you develop an awesome company name you’ll be proud to operate under.
As the business owner, you will have to live with the name of your trucking company for as long as it remains in business – even long after you’ve sold the company and have retired to a beach somewhere. You can always change your name, but switching your company name down the road will confuse your market and diminish any brand equity you have built. Take the time to get your company name right from the start.
For best success in growing your business, start with an awesome name and build a strong brand around it.
eCapital knows trucking. Leveraging over 25 years of experience in transportation, we have been a trusted financial partner for thousands of trucking companies, from startups to growing fleets. Empowering owner operators with steady, reliable cash flow, eCapital provides the financial support services to keep your business on the road. Our customer base continues to grow as our reputation for fast, easy freight factoring and world-class customer support endures.
For more information about starting a trucking company and getting the funding to help you succeed, reach out to one of our factoring specialists at 866-860-9089 or visit us online at eCapital.com