Scaling without stockouts
How Liquid Inventory helped an Amazon Seller stay in stock and grow faster
Product Movement Technologies, a seasoned Amazon Seller, was experiencing strong demand but increasing pressure on cash flow as capital became tied up in inventory.
To stay in stock and maintain sales momentum, the business needed a more flexible way to fund inventory purchases.
THE CHALLENGE
With cash tied up in inventory and delayed marketplace payouts, the business risked stockouts that could impact rankings and revenue.
“We could not get enough inventory and always struggled to keep up with our inventory demands, chasing cash,” shared Luke Sutherland, CEO of Product Movement Technologies.
eCapital was willing to lend against our largest asset, our Amazon FBA inventory.
THE SOLUTION
eCapital provided a Liquid Inventory revolving credit line, giving the business access to capital tied to inventory already positioned to sell on Amazon.
The facility gave the business the flexibility to draw capital as inventory needs grew and reduce usage as demand shifted. This supported faster purchasing decisions and consistent restocking without waiting on marketplace payouts.
THE RESULTS
With improved cash flow, the business doubled sales and is on track for continued growth.
The business can now maintain inventory levels, protect rankings, and confidently capture demand.
“Liquid Inventory has been a game-changer for us. We doubled sales from 2025 in February and we anticipate 100% revenue growth in 2026,” explained Luke.
Explore the solution that helped this Season Amazon Seller accelerate growth
Liquid Inventory
Flexible financing solutions to help businesses improve cash flow, and unlock capital for growth.