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Expanded healthcare platform value proposition
via embedded financing
CLIENT OVERVIEW
Serving independent doctors’ offices, dental clinics, and multi-location medical practices, a growing healthcare practice management SaaS platform sought to expand its value proposition. A strategic decision was made to provide streamlined funding solutions via an embedded financial tool. The primary goal was to help healthcare providers access working capital directly through the platform. This capability would enable them to invest in new equipment, expand their practice, or manage cash flow disruptions caused by delayed insurance reimbursements. The funding component needed to be managed by an independent and experienced fintech.
THE CHALLENGE
Despite steady patient volume and strong insurance billing pipelines, many of the platform’s users faced delayed payments due to extended insurance claim cycles and rigid payer policies. While operating costs like payroll, rent, and supplies required timely payment, income often arrived 30 to 90 days after services were rendered. Traditional bank financing was difficult to secure quickly, especially for smaller practices with limited credit histories. The platform needed an integrated financing solution that would allow healthcare providers to quickly and easily convert the value of their receivables into immediate access to working capital.
THE SOLUTION
The healthcare platform partnered with eCapital to embed a lending solution directly into its interface. Through a secure API integration, users could access a working capital solution based on outstanding insurance receivables, billing history, and claims data. This convenient funding option is available to healthcare practitioners within the same dashboard they used to manage appointments, billing, and reporting. The funding process is fast, with pre-qualified financing, minimal paperwork, and funds available in hours. With this integration, the platform enables providers to act quickly on business needs like equipment upgrades, staff hiring, or facility expansion.
EXPECTED RESULTS
By integrating eCapital’s lending capabilities, the platform could deliver immediate value to its users. With a few clicks, healthcare practitioners would be able to smooth out cash flow, grow with confidence, and focus more on patient care. Practices would no longer need to seek external financing, fill out lengthy applications, or interrupt operations to secure funding. As a result, the platform would likely experience enhanced user loyalty, increased time spent in-platform and provide a powerful new revenue stream.
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