California Consumer Wellness Brand Secures $7MM ABL Line of Credit

A California-based consumer wellness brand secured a $7MM ABL line of credit backed by inventory with eCapital.

Following nearly 4x growth in 2025, the company was looking for a more cost-effective financing solution to support continued expansion and improve cash flow. Previously reliant on merchant cash advance-style funding, the business wanted access to capital with greater flexibility, lower financing costs, and a structure better aligned with its operational needs.

eCapital’s deep experience in the eCommerce space, combined with its ability to lend against inventory held in Amazon FBA warehouses, made it the ideal financing partner.

The new facility provides a true revolving line of credit backed by inventory, helping the company improve cash flow while accessing a more flexible and cost-effective source of working capital to support continued growth.