Chris Falby joins Advantedge as Business Development Manager for London & the South East

By 03.24.22September 30th, 2022No Comments

Advantedge Commercial Finance (Advantedge) one of the UK’s leading Invoice Finance providers, has announced the recent appointment of Chris Falby, as Business Development Manager.  Falby will be responsible for generating awareness of Advantedge’s funding solutions in the London and South East region as the firm pursues a geographical expansion strategy following a successful MBO in 2016.

Chris brings with him a wealth of experience in the financial arena where he has built a solid reputation for achieving results in a new business capacity.  With experience gained across both mainstream banks and leading independents from Royal Bank of Scotland and Banco Santander to IGF and Catalyst he is perfectly positioned to capitalise on the growing demand for flexible funding facilities.

The appointment comes at an exciting time for the business which has recently rebranded as it pursues a bold growth strategy to bring fast, flexible finance to UK businesses.  With the latest industry figures revealing a continuing growth in Invoice Finance with support for businesses now standing at £22.6 billion at the end of Q3, of 2018, an increase of 2% of compared to the same quarter the previous year, the business is perfectly positioned to capitalise on this growing momentum especially in London and the South East.

As Chris comments “The South East demonstrates many of the key ingredients for continued growth – high levels of manufacturing output, equally higher levels of professional, technical and service growth and the second highest level of education in the UK, after London.  The latest economic outlook published by PwC shows that economic growth in the South East in 2018 is forecast to tie with London for top-place with growth of 1.6%, but should edge up to around 1.7% in 2019, while London and overall UK growth will remain at around 1.6%.”

Businesses in London and the South are vitally important to the UK economy and they need easy access to finance to support their growth plans.  Advantedges’ commitment to helping business growth based on delivering a fast and flexible finance solution to clients is impressive as their results testify.

As Chris continues: “The opportunity to join a team in the sector, with such a strong commercial perspective, access to large funding pools and a commitment to delivering a market leading service, was impossible to ignore. With funding facilities available up to £1.5m I am looking forward to supporting London and southern based businesses with their growth aspirations.”

Advantedge has seen consistent growth and have already funded over £2 billion worth of invoices to British SME’s and hope to significantly increase that number in 2019. The business attributes this continued growth to delivering fast and flexible finance solutions to clients on their own terms, which is aimed at delivering a transparent and professional service to both intermediaries and clients.

Keith Godfrey, Head of Sales – South said: “We are delighted that Chris has joined the team at such an exciting point in our development.   Chris is well versed with the challenges that businesses experience when working capital is in short supply and has a proven track record in delivering workable solutions to support his clients’ aspirations. Advantedge believe in UK businesses and are committed to ensuring their financing needs are met, so they can drive on with their growth plans”.

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eCapital Corp. is committed to supporting small and middle-market companies in the United States, Canada, and the UK by accelerating their access to capital through financial solutions like invoice factoring, factoring lines of credit, asset-based lending and equipment financing. Headquartered in Miami, Florida, eCapital is an innovative leader in providing flexible, customized cash flow to businesses. For more information about eCapital, visit