Let’s face it. Starting a business is hard work and there are a number of costs involved in getting it up and running. Without some type of guidance, it can be very easy to become overwhelmed by the process. Trying to balance books and justify costs will be a large part of your financial affairs. By applying some of the shoestring marketing techniques offered by seasoned pros, you can eliminate the stress and cost of advertising.
Shoestring Marketing University
Shoestring Marketing University notes that “Successful marketing is a marathon, not a sprint.” If you plan to be in business for the long haul, you’re going to have to realize that not everything can be done at breakneck speeds. Slow and steady wins the race where creating a sustainable business is concerned. If you are unable to grasp this concept from the get-go, you’re going to burn out quickly and hate what you do.
The marketing team also believes, “The minute you stop marketing is the minute your business stops growing.” This couldn’t be more truthful. In a sea of competitors, it can be very difficult to be seen. Without sufficient marketing, you can and will become yesterday’s news. You want others to recognize you for your talents and skills. Regular blogging and social media account updates can significantly increase your visibility. WordPress is a free platform that a number of different professional marketers use. Sign up for an account and find out how you can add a blog to your website.
Women on Business
The relationships that you build with other businesses is crucial and can help you collectively pool your marketing resources says Women on Business. There’s real power in numbers and the more businesses you can get onboard, the less expense you have advertising your small business. Nurture these relationships as often as you can. If there’s an organization in your city that pertains to small businesses, find out what it takes to join in. Sit on the board if you can. This will help when it comes time to make collective marketing decisions.
Making media contacts can be worth its weight in gold. Websites like HARO, ProfNet, andSourceBottle put you in contact with journalists wanting to know more about your business. Be their go-to source for information and benefit from the free advertising by being an expert in your field.
A giveaway or contest can bring in valuable reviews and testimonials for you. Growth University states that these types of promotions “Continually convert interested prospects into customers.” Use a simple contest manager like Rafflecopter to help keep track of entries.
You need to keep on top of your website traffic reports, social media following, and search engine rankings. There are a number of different tools that help you keep on top of analytics. Make use of them so that you can find new and improved ways to market to your target demographic.
Writtent suggests getting to know your customer intimately by conducting a few one-on-one interviews. You will, of course, need to get permission from the individual to use their feedback in your marketing materials. Your customers provide valuable information about what they feel works for your business and what doesn’t. See this opportunity as a way to grow.
The same can be done with employees. Take time to profile someone who works for your business. Make it a point to focus on their skills and what they plan to do for your company. This will help new customers get to know your business and give old customers a fresh perspective of your strengths.
Being a business owner has its ups and downs. That doesn’t mean that things can’t run smoothly more often than not. Apply some of what you’ve learned from the business professionals mentioned here and reap the fruits of your labor time and time again.