6 Tips for boosting summer business
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6 Tips for boosting summer business

Summer is right around the corner, and it’s never too early to get your business prepared. For some businesses, summer is their bread and butter – a high traffic time that determines yearly profitability. For other businesses, summer is sluggish – but provides time to focus on initiatives for the rest of the year. Our tips will help you make the most of summertime business, whether it is hot or not, and even help you in extending the benefits of summer seasonality for the rest of the year.

If summer is HOT…

1. Build your network

Increased summer traffic is your opportunity to expand your business network and professional footprint. Be sure to gather contact information and work to build relationships with both customers and business associates. If you make a good impression on a first-time customer, odds are that they will come back to you every chance they get. Build loyalty, build your network, and keep contact information for future marketing purposes.

2. Mix up your marketing

Obviously, the information and marketing materials you use should change with the seasons. Holiday, vacation, and back-to-school sales are a tried and true staple of summer marketing. Be sure to keep your content simple and engaging, with minimal text if possible. Consider mixing it up and getting creative with insider sales through your summer social media platform (more on that later), or fun promotions that tie in with the season like “100 degree sales.”

3. Watch your trends

Keep an eye on the calendar while you watch your traffic and sales volume. People are out and about during the summer, so you should see fluctuations that you don’t normally encounter. See if there is any particular date, event, or marketing push that is driving sales. In the future, you’ll be able to harness this information and capitalize on the trend even more efficiently.

4. Keep up on social media

The best way to harness an uptick in traffic is to turn new customers into lifelong ones. This can’t happen without customer loyalty and engagement, and one of the best ways to engage your customers is through social media. A vibrant social media profile will not only keep your current customers in the loop, but will also result in free advertising to their friends and family. You can offer insider sales, summer tips, and any content you think will keep customers engaged and interested.

If summer is NOT…

5. Touch base with top customers and business associates

Increased summer traffic is your opportunity to expand your business network and professional footprint. Be sure to gather contact information and work to build relationships with both customers and business associates. If you make a good impression on a first-time customer, odds are that they will come back to you every chance they get. Build loyalty, build your network, and keep contact information for future marketing purposes.

6. Prepare your marketing plan for the year

Oftentimes, when you work in your business, it is hard to find time to work on your business. You’re just too busy to focus on growth and opportunities. If summer is slow, it provides the perfect chance to map out the rest of your year. Go over last year’s sales trends to find out what worked and what didn’t. Plan out holiday marketing and even consider writing and scheduling social media posts. Just because sales are slow doesn’t mean that all business activity should come to a screeching halt. You can take the break to get geared up for the year ahead.

No matter your situation, eCapital can help!

We strongly believe that a steady cash flow can change the course of a business and define its future. That’s why we’ve made it our sole purpose to empower businesses to thrive. Living and breathing that brand promise, we are a team of people who are passionate about small businesses. If you would like to chat about your summer plans for your business, give your account executive a call and we will figure out a way to get you the funding resources you need.

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